Warner Sisters, Inc., Founded by Cass Warner Sperling
As the founder and president of Warner Sisters, I whole-heartedly believe that the moving image—in the form of films, television, video and other media—is an incredibly powerful communication tool. It can be equated to today’s tribal drum—carrying emotional, intellectual and philosophical messages, which are hummed almost unknowingly or subliminally as the result of taking in this form of entertainment.
Warner Sisters is here to carry on the purpose of the original Warner brothers’ motto that my grandfather, Harry Warner, president and founder of the studio, initiated and implemented for over fifty years. Producing entertainment that “educates, entertains and enlightens” is my legacy. Inspiring other artists and businessmen to increase understanding amongst their fellow man is, I believe, our creative duty and honour.
As a woman, a mother and grandmother, I’m aware of playing a tremendous role in creating tomorrow’s reality. Being creators and nurturers of new life and the future generation, I believe we have a certain obligation to reflect this quality in our creative lives and in our work.
As a producer who honors writers as the origin and source of a story, I have a tremendous respect and obligation to help keep the integrity of the story intact all the way through to the very end—the final communication that arrives on the screen. This is why I’m an independent producer.
The question is often asked, “Does Hollywood have an ethical responsibility?” In the great filmmaker Frank Capra’s own words: “We have it within our power to speak to hundreds of millions of people two hours at a time in the dark. No single person before has ever had that power, no emperor, saint, no individual however powerful. We have a tremendous responsibility.”
My family understood this. They were aware of the numbers of people they reached and the power of this medium. They knew they were setting trends, influencing and introducing viewpoints and instrumental in creating the future culture.
Personally, I welcome this responsibility and the ability to make a difference. We as creative minds can and do awaken and enrich awareness in others. Like my grandfather, I CARE!